Review: Ultimate FX LightSaber by Hasbro
Written on Oct 18, 2011 by RuthJS and filed under Brands, Featured, Hasbro, News
“An elegant weapon for a more civilized age,” is how Ben Kenobi describes a lightsaber in “A New Hope.” The Ultimate FX Lightsaber, new from Hasbro, is hands down closer to that description than any other toy lightsaber we’ve played with. And, agreed with us, our testers did. Overview Hasbro’s Ultimate FX Lightsaber is well-designed [...]
Hasbro Zambi the Baby Elephant Announced – Proceeds to Benefit Children in Africa
Written on Feb 18, 2009 by Brian and filed under Hasbro, News
We saw a lot of great tech toys at Toy Fair this year, but only one combined technology, fun and a social message. Hasbro used Toy Fair to launch Project Zambi. Zambi is a baby elephant which is part of their Furreal Friends animated plush line. Hasbro will be donating half of all profits from Zambi the Baby Elephant to children who have been orphaned as a result of the AIDS epidemic in Africa.
Hasbro Transformers: Revenge of the Fallen Toys Announced
Written on Feb 18, 2009 by Brian and filed under Hasbro, News
We went on an extensive tour with Hasbro at Toy Fair to get a picture of their entire lineup. Of course they’re promoting toys from a few big movies, Transformers: Revenge of the Fallen being one of them. There are several tech oriented toy releases that will be coming out this summer in conjunction with the movie including the Bumblebee Voice Mixer Helmet, Bumblebee Plasma Cannon and while it’s not really tech, it is very cool, the evil Constructicon Devastator which is made up of six smaller robots.
Fisher Price Announces Creative Play TV Games – My Toon TV and Splatter Brush
Written on Feb 18, 2009 by Brian and filed under Fisher Price, News
Fisher Price announced two creative play solutions at Toy Fair, designed for easy plug and play setup with almost any TV. My Toon TV lets kids put themselves into a cartoon and Splatter Brush lets kids create with a wireless paint brush on their TV. Both sets are due out in June.
Tyco Announces Star Trek Remote Control U.S.S. Enterprise and Brid-of-Prey
Written on Feb 17, 2009 by Brian and filed under News, Tyco RC
In tune with the movie release, Tyco RC is going to bring three flying Star Trek ships to their lineup. These will be some of the first ever branded RC flight vehicles and they’ve even been cleared for outdoor use, as two of them can reach heights of 70 feet.
Fisher Price Announces Active Play Lineup – Smart Cycle Extreme, Smart Fit Park and 3-in-1 Smart Sports
Written on Feb 17, 2009 by Brian and filed under Fisher Price, News
Fisher-Price is capitalizing on the success of the Smart Cycle but not only upgrading that unit to Smart Cycle Extreme, but by adding two more products to their active play line, the 3-in-1 Smart Sports and Smart Fit Park packages. All three will hit retail this June and connect straight to your TV with plug and play simplicity.
Disney Announces The Princess and the Frog Toys
Written on Feb 17, 2009 by Brian and filed under Disney, News
This fall Disney will debut its first theatrical release in 10 years, “The Princess and the Frog.” They will also be releasing around the same time a Blu-ray release of ” Snow White and the Seven Dwarfs.” To support these films Disney unveiled a complete line of merchandise at the Toy Fair yesterday. Though the product releases are heavy of dolls and dress-up, we’ve highlighted the more tech-oriented toys in the group.
Thomas Wooden Railway Talking Railway Announced
Written on Feb 16, 2009 by Brian and filed under Learning Curve, News
Learning Curve is showing off a new series of Thomas Wooden Railway toys at Toy Fair. The new line features RFID sensors that are built into the engines and destinations. Depending on who passes by and whether or not Sir Topham Hatt is watching, different phrases and greetings will be played.
Dora Links Tech Doll and New Tween Dora Coming This Fall
Written on Feb 15, 2009 by Brian and filed under Mattel, News
Dora is moving to the big city and that’s not all that’s changing; she’s older too and attending middle school. Mattel and Nickelodeon are upgrading Dora’s look and age to appeal to a new, older audience – the new tween Dora is designed to appeal to girls age 5 and up. Her full new look and product line will be revealed this fall, but we already know about an intriguing new tech-laden doll that stands to be a game changer.
Oregon Scientific SmartGlobe Elite Announced
Written on Feb 14, 2009 by Brian and filed under News, Oregon Scientific
The SmartGlobe line from Oregon Scientific is consistently regarded as one of the best geography learning toys on the market. Their latest effort, the SmartGlobe Elite, adds Wi-Fi, which lets the globe get content updates on a regular basis.
Hot Wheels Launch and Learn Announced
Written on Feb 14, 2009 by Brian and filed under News, Oregon Scientific
Oregon Scientific has announced the Hot Wheels Launch and Learn. This creative use of the Hot Wheels license combines typical Hot Wheels car launch action that only gets initiated when kids answer math problems properly. The system integrates with other Hot Wheels systems, connecting with their flexible orange track.