Wild Planet Announces Mickey’s Mouse-ke-TAG

Written on Jan 28, 2009 by Brian and filed under News, Wild Planet

Mickey’s Mouse-ke-TAG gets kids active with the Mickey Mouse Clubhouse characters and RFID technology. Mouse-ke-TAG promotes mental and physical exercise while having fun. The game’s electronic hand-held tagger is shaped like the Mickey Mouse Clubhouse From a speaker inside the clubhouse, Goofy calls out descriptions of different characters. Kids listen for the call-outs and then run to tag the right character.

Inside the clubhouse is a microchip that uses RFID (Radio Frequency Identification) technology to recognize the characters. When the clubhouse is placed over the correct character, the circuit is complete and players advance. If kids tag the wrong character Goofy will repeat the call-out and encourage them to try again.

RFID is just starting to make its way into toys, something that adds a new dimension to play. In this case the technology promises to make the game somewhat magical, as it will seem like Goofy is really inside the clubhouse and can see his friends.

The game also brings physical play into the picture as the characters can be spread out to encourage running, climbing and whatnot. Mickey’s Mouse-ke-TAG works the mind too, as the game progresses, the call-outs become more challenging. In early levels for instance, Goofy calls out names (Mickey Mouse, Minnie Mouse, Donald Duck or Goofy), and sometimes the first letter of a name (D is for Donald). Once kids master names and letters, the game adds in colors and catch phrases (Who has a pink bow? Who says “Golly”?). The audio clues are given in the corresponding character’s voice.

In addition to the main game, Mickey’s Mouse-ke-TAG also features a sequence-building memory game, a hide-and-seek treasure hunt, and multi-player modes.

Mickey’s Mouse-ke-TAG is designed for ages 3 and up and will be available this fall for a suggested retail for $25.

Update 9/22/09 – Mickey’s Mouse-ke-TAG Review Posted

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