Learning Curve Announces Super WHY! Toys

Written on Jan 20, 2009 by Brian and filed under Learning Curve, News

Learning Curve has announced a licensing deal that will bring an entire line of Super WHY! branded products to market. The line will include play sets, plush and the like, in addition to kid’s tech products like learning aids and other electronics.

Super WHY! features a team of superhero characters with literacy-based powers, who jump into books to look for answers to everyday problems. The new Super WHY! product line translates the TV show’s reading education mission into products with learning features and content, helping children develop literacy skills. 

“The excitement surrounding the introduction of the Super WHY! line of preschool toys and electronic learning aids has been outstanding,” said Peter Henseler, President of RC2 Corporation. “Both Out of the Blue and RC2 have been receiving inquiries from parents for months wondering when they’ll be able to purchase Super WHY! products for their children. Our teams have been working closely together to ensure that the products we bring to market are not only fun for kids, but also help boost their reading abilities. We expect Super WHY! to be one of the strong highlights of the 2009 toy season and for years to come. Based on its considerable appeal among parents and children, Super WHY! is already showing it has the right stuff to be a modern day success with classic appeal.”

While specifics surrounding the product line have not been released, many parents will be excited just to know reading-based toys will be coming to market with the popular Super WHY! brand. The lineup is expected to be available for purchase in the middle of the year, though many should be on display at next month’s Toy Fair.

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